Legal
Privacy notice
What we do with the details you give us, and who we pass them to. Last updated October 2026.
Who we are
Reads Commercial Finance is a trading style of Reads Advice Partners Limited, company number 12124192, registered at 7 Bell Yard, London, WC2A 2JR. We are the data controller for the information described here. You can reach us at enquiries@readscommercialfinance.co.uk.
What we collect
Only what you type into the enquiry form: your name, your business name, your email address, your phone number, what you are looking to fund, the approximate amount, and anything you write in the message box. We also record the page you submitted from, the date and time, and the version of the consent wording you agreed to.
If you agree to it, we also use two analytics tools to see how the site is used, described under the next heading. If you do not agree, neither runs. We do not use advertising or tracking pixels, and we do not buy or append data about you from anywhere else.
Analytics, only with your consent
When you first visit, a bar at the foot of the screen asks whether you accept analytics cookies. Until you press Accept, neither tool below is loaded and nothing is sent to Google or Microsoft. If you press Reject, that stays the case. Your answer is remembered in your own browser so we do not ask on every page.
Google Analytics, provided by Google Ireland Limited, counts visits and shows which pages are read, how visitors arrived (for example from a search engine or a link), the type of device and browser, and an approximate location at town or country level. It does not store your IP address. We run it with advertising features switched off: nothing it collects is used for advertising or shared for ad personalisation. It sets cookies whose names begin _ga, which last up to two years. Detailed event data is kept for no more than 14 months; after that only aggregated totals remain, which cannot identify you.
Microsoft Clarity, provided by Microsoft Corporation, records how pages are used: clicks, scrolling, and mouse and touch movement, so we can see where a page is confusing. We run it with strict masking, so the text on the page and anything you type into a form, including your name, your business details and the amount you are looking for, is hidden before anything leaves your browser and is never recorded. It sets cookies named _clck, which lasts up to a year, and _clsk, which lasts a day. Session recordings are kept for 30 days and aggregated reports for up to 13 months.
Our lawful basis for analytics is your consent. We use what these tools show us only to improve this website. We do not combine it with your enquiry, and we cannot use it to identify you.
Changing your mind. Use Cookie settings, a link at the foot of every page, to accept or reject at any time. Rejecting after accepting stops both tools and deletes their cookies from your browser. Clearing your browser's stored data for this site has the same effect and brings the question back on your next visit.
Why we have it, and on what basis
We use it for one purpose: to introduce you to a commercial finance broker or a direct lender who can discuss your funding requirements with you, and to talk to you about that introduction.
Our lawful basis for passing your details to a broker or lender is your consent, given by ticking the box on the enquiry form. The box is never pre-ticked and the form will not submit without it. Our lawful basis for replying to you about your own enquiry is our legitimate interest in responding to someone who has contacted us.
Who we share it with
We share your enquiry with one or more of the commercial finance brokers and finance providers on our panel, so they can discuss your requirements with you. As at the date above, those are Asset Leasing and Finance, Karis Capital, OakNorth Bank, and Practice Funding Solutions.
Once a broker or lender has your details they are a data controller in their own right and their own privacy notice governs what they do next. We do not sell your details to anybody, we do not pass them to marketing lists, and we do not share them with any party outside the panel.
Our email and workflow systems are operated on our behalf by service providers acting under contract as processors. They may not use your information for their own purposes.
How long we keep it
We keep enquiry records for 24 months from the date of your enquiry, so that we can answer questions about an introduction we made and show what you consented to. After that they are deleted. If you ask us to delete them sooner, we will, unless we are required to keep something to defend a legal claim.
Where it is held
Your enquiry is held on systems within the United Kingdom and the European Economic Area. If you accept analytics, Google and Microsoft may process that analytics data in the United States. Both are certified under the UK Extension to the EU-US Data Privacy Framework, which the UK recognises as giving adequate protection.
What you can ask us to do
- Tell you what we hold about you, and give you a copy.
- Correct anything that is wrong.
- Delete it.
- Restrict what we do with it, or object to it.
- Withdraw your consent to us sharing it with a broker or lender. This does not undo a sharing that has already happened, and you would need to contact that firm separately about what they hold.
- Receive it in a portable, machine-readable form.
Email enquiries@readscommercialfinance.co.uk and we will respond within one month. There is no charge.
If you are unhappy
Tell us first and we will try to put it right: see our complaints procedure. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Changes to this notice
If we change it we will update the date at the top. Material changes affecting how we share your information will be notified to anyone whose enquiry is still within the retention period above.